Make visuals great again vs natural vision

MAKE VISUALS GREAT AGAIN VS NATURAL VISION PLUS

Yogurt might not be the most thrilling product, but our team has a major design crush on ChobaniвЂ™s visual identity. Through their people-heavy imagery and bold pink logo, they encourage people to make the most of life-and use Airbnb to do it.

Just like their service, AirbnbвЂ™s branding is all about living an active life. With inspirational quotes and charming illustrated characters, they ensure a cohesive experience with every piece of content. Naturally, the identity extends to their site, app, and even their Instagram. Meditation app Headspace also features a cheery color palette that brings joy (and delivers on the mission of their meditation app: less stress, more joy).

MAKE VISUALS GREAT AGAIN VS NATURAL VISION PLUS

Their soothing beige and blue brand colors, plus hand-drawn illustrations, bring a sense of comfort to everything from their website to their Facebook. (See their quarterly print magazine Woolly. 1) CasperД¬asper is the mattress startup that has disrupted the industry with not just an innovative business model but a slick visual identity and content marketing strategy. We always love to celebrate great work, so weвЂ™ve rounded up some of our teamвЂ™s fave brands to show you the best real-life examples of a visual identity at work.ДЇrom beer to bedding, each of these brands artfully uses their visual identity to entice and engage in creative ways. 15 Brands With an Awesome Visual Identity That makes it harder for your brand to connect with and establish a relationship with the people youвЂ™re trying to reach.В Luckily, there are plenty of brands out there that are doing it right. But if your visual identity is disconnected, inconsistent, or an inaccurate reflection of your brand, you arenвЂ™t telling a cohesive brand story. ItвЂ™s easy to assume that just because you have an identity-logo, colors, typography-that it is effective.

From your packaging to your social presence, a strong visual identity instantly communicates who you are, what youвЂ™re about, and why people should want to interact with you.Д¬onversely, a weak identity can degrade your brand experience. A beautifully designed visual identity doesnвЂ™t just support a brand it elevates it. From data visualization, to motion graphics, to infographics, weвЂ™re obsessed with design in any medium-especially when it comes to branding. In case you didnвЂ™t know, weвЂ™re major design geeks.

Make visuals great again vs natural vision